Graduate Business (GB)
GB500: Business Perspectives
This course is the cornerstone experience for the MBA student. You will analyze the fundamental processes that comprise a business system, building a conceptual understanding of how businesses prosper. You will examine business functions, resources, and processes to appreciate their synergy and interrelatedness. You will apply methodical approaches to evaluate choices in complex business situations. Finally, you will assess and plan to develop your own capability relative to business leadership.
Quarter Credit Hours: 4 | Prerequisite: None
GB512: 🌐 Business Communications
Business Communications focuses on effective communication strategies for various stakeholders using oral and written formats for different purposes, including one-on-one communication and engagement with larger audiences.
Quarter Credit Hours: 4 | Prerequisite: None
GB512M1: Prepare Documents
Prepare documents using industry conventions and Standard English mechanics.
Quarter Credit Hours: 1 | Prerequisite: None
GB512M2: Apply Cultural Literacy
Apply cultural literacy in professional environments.
Quarter Credit Hours: 1 | Prerequisite: None
GB512M3: Analyze Business Problems
Analyze business problems using research.
Quarter Credit Hours: 1 | Prerequisite: None
GB512M4: Create Business Presentations
Create presentations that achieve a defined business purpose.
Quarter Credit Hours: 1 | Prerequisite: None
GB513: 🌐 Business Analytics
This course provides an analytical foundation for MBA students. You will learn to adopt a quantitative approach to problem solving, while becoming familiar with the analytical context in which business decisions are made. Analytics is the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. Topics covered will include a review of basic algebra, mathematical functions, mean and standard deviation calculations, histograms, pie charts and line plots, distributions, sampling, and the basics of hypothesis testing and regression analysis. Microsoft Excel will be used extensively in the course.
Quarter Credit Hours: 4 | Prerequisite: None
GB513M1: Charting Business Situations
Illustrate business situations through graphs and tables.
Quarter Credit Hours: 1 | Prerequisite: None
GB513M2: Analyzing Business Problems With Hypothesis Testing
Apply hypothesis testing and probability analysis to solve business problems.
Quarter Credit Hours: 1 | Prerequisite: None
GB513M3: Predicting Business Outcomes With Quantitative Methods
Predict business results by using quantitative methods.
Quarter Credit Hours: 1 | Prerequisite: None
GB513M4: Presenting Solutions Through Statistical Analysis
Evaluate real-world situations and present solutions using statistical methods.
Quarter Credit Hours: 1 | Prerequisite: None
GB518: 🌐 Financial Accounting Principles and Analysis
This course covers the basics of how accounting systems are used to assess economic events and produce financial statements for internal and external users. The course also delves into the analysis, synthesis, and evaluation of accounting information and how to use accounting information for strategic decision making.
Quarter Credit Hours: 4 | Prerequisite: GB512 and GB513, or enrollment in the MSN/MBA Dual Degree Option
GB518M1: Assess Accounting Information and Systems
Assess accounting information and systems in business environments.
Quarter Credit Hours: 1 | Prerequisite: GB512 and GB513, or enrollment in the MSN/MBA Dual Degree Option
GB518M2: Business Strategies and Decision-Making
Integrate accounting information into the development of business strategies, decision-making, and management processes.
Quarter Credit Hours: 1 | Prerequisite: GB512 and GB513, or enrollment in the MSN/MBA Dual Degree Option
GB518M3: Ethical Behavior in Business Environments
Appraise ethical principles of accounting in diverse business environments.
Quarter Credit Hours: 1 | Prerequisite: GB512 and GB513, or enrollment in the MSN/MBA Dual Degree Option
GB518M4: Evaluate Global Accounting Interconnectedness
Evaluate global interconnectedness as it applies to accounting.
Quarter Credit Hours: 1 | Prerequisite: GB512 and GB513, or enrollment in the MSN/MBA Dual Degree Option
GB519: 🌐 Measurement and Decision Making
This course will provide you with the foundations of measurement and decision making in organizations. You will examine the role of accounting and operating information in directing the activities of organizations. You will assess the importance of various types of information in planning and controlling activities and making effective decisions. You will also analyze and evaluate situations using a wide variety of decision-making approaches and techniques.
Quarter Credit Hours: 4 | Prerequisite: GB512, GB513, and GB518; or enrollment in the MSN/MBA Dual Degree Option
GB519M1: Decision-Making Techniques in Business
Assess decision-making approaches and techniques in business situations.
Quarter Credit Hours: 1 | Prerequisite: GB512, GB513, and GB518; or enrollment in the MSN/MBA Dual Degree Option
GB519M2: Leadership Approaches to Decision-Making
Evaluate leadership approaches to heuristics and biases in the process of decision-making.
Quarter Credit Hours: 1 | Prerequisite: GB512, GB513, and GB518; or enrollment in the MSN/MBA Dual Degree Option
GB519M3: Global Interconnected Management Decision-Making
Examine global interconnectedness as it applies to managerial accounting and decision-making.
Quarter Credit Hours: 1 | Prerequisite: GB512, GB513, and GB518; or enrollment in the MSN/MBA Dual Degree Option
GB519M4: Managerial Accounting Principles and Practices
Evaluate operational results using managerial accounting principles and practices.
Quarter Credit Hours: 1 | Prerequisite: GB512, GB513, and GB518; or enrollment in the MSN/MBA Dual Degree Option
GB520: 🌐 Strategic Human Resource Management
You will examine human resource management from a strategic perspective. You will analyze theories and practices in terms of organizational effectiveness when competing in a global business environment. You will investigate ongoing operational human resource issues such as compensation, organizational development, benefits, recruitment, training, and leading employees to high performance. Current issues that challenge human resource practitioners will be explored such as downsizing, implied contracts between employer and employee, managing knowledge workers, and the issues of the changing legal environment.
Quarter Credit Hours: 4 | Prerequisite: None
GB520M1: Strategic Management and the HRM Fit
Evaluate the value of human resources management in the organization system.
Quarter Credit Hours: 1 | Prerequisite: None
GB520M2: SHRM, HR Planning, and Work Systems Design
Evaluate human resource systems for how well they support organizational strategic goals.
Quarter Credit Hours: 1 | Prerequisite: None
GB520M3: Preparation for Performance and Rewards
Analyze human resource considerations in business decision-making.
Quarter Credit Hours: 1 | Prerequisite: None
GB520M4: Managing SHRM in a Global Economy
Assess global human resource initiatives relative to social and ethical values.
Quarter Credit Hours: 1 | Prerequisite: None
GB525: Global Business Environment
In this course, you will explore how the needs of the manager and the organization differ in international contexts. Topics covered include the key drivers of globalization and the evaluation of the differences in national political economies, including factors related to economic, cultural, political, and legal systems. You will apply knowledge of these differences to ethical decision-making in an international setting.
Quarter Credit Hours: 4 | Prerequisite: None
GB526: Global Management and Leadership
In this course, you will consider the unique skills required of global managers and leaders. You will explore proven international communication and negotiation methodologies and research-based methods for managing conflict across different cultural contexts. You will then apply this foundational knowledge to the successful management of culturally diverse teams operating in face-to-face and virtual environments.
Quarter Credit Hours: 4 | Prerequisite: None
GB527: Global Operations
In this course, you will consider how organizational design supports the firm's strategic decisions related to primary business functions operating across national borders. You will consider how cultural, political, economic, and legal differences will influence global marketing strategy and decisions related to production and manufacturing. You will explore the merits of various approaches to global staffing and the role of international agencies and agreements in managing the financial operations of a multinational firm.
Quarter Credit Hours: 4 | Prerequisite: None
GB528: Global Strategy
In this course, you will conduct a strategic assessment of the overall global competitive environment and consider how an organization can leverage resources, capabilities, and preferential entry modes to create competitive advantages when entering a foreign market. As part of the final assessment of global strategy, you will take part either virtually or in-person in an international trip, visiting one to two foreign locations to experience local business culture. You will use theoretical knowledge to assess the strategy of an international organization in an applied cultural context. Upon satisfactory completion of all coursework requirements, you will be eligible to receive the Global Competence Certificate (GCC), an internationally recognized mark of the ability to employ principles of intercultural awareness in professional and social settings. You may also be eligible to receive the Global Scholar micro-credential, which recognizes learners who have distinguished themselves as global scholars through advanced intercultural skill development and participation in a virtual or travel Education Abroad experience. NOTE: There is an additional course fee for participation in the field experience. Please contact PG Education Abroad (educationabroad@purdueglobal.edu) for detailed pricing.
Quarter Credit Hours: 4 | Prerequisite: GB525, enrollment in the Global Business concentration or micro-credential, and permission from School of Business and Information Technology
GB529: Building Global Competence
In this education abroad experience, you will explore the unique set of intercultural skills and competencies required to operate effectively in globally oriented workplaces. Topics covered include understanding cultural values and norms, addressing cultural conflict, navigating cultural adaptation experiences, and communicating effectively across cultures. You will apply your knowledge of these competencies as part of either a virtual or in-person international trip. You will visit one to two foreign locations to experience the local business and social culture. Upon satisfactory completion of all coursework requirements, you will be eligible to receive the Global Certificate of Competence (GCC), an internationally recognized mark of the ability to employ principles of intercultural awareness in professional and social settings. You may also be eligible to receive the Global Scholar micro-credential, which recognizes learners who have distinguished themselves as global scholars through advanced intercultural skill development and participation in a virtual or travel Education Abroad experience. NOTE: This course is for students not enrolled in a global business concentration or micro-credential. There is an additional course fee for participation in the field experience. Please contact PG Education Abroad (educationabroad@purdueglobal.edu) for detailed pricing.
Quarter Credit Hours: 1 | Prerequisite: Enrollment in any graduate-level degree program or prior completion of an undergraduate or graduate degree, and permission from School of Business and Information Technology
GB530: 🌐 Marketing Management
This course provides an analysis and evaluation of the theories and practices for effectively managing the relationships between customers and providers of goods, services, and ideas. Students will, in three segments, analyze and evaluate theories related to an understanding of the marketplace; an understanding of the relationship between the marketplace and marketing functions, such as pricing, promotion, distribution, and products; and strategy formation within the marketing function as it relates to overall business strategies.
Quarter Credit Hours: 4 | Prerequisite: GB519
GB530M1: Assess Marketing Opportunities
Assess specific marketing opportunities.
Quarter Credit Hours: 1 | Prerequisite: GB519
GB530M2: Segment and Target Markets
Evaluate methods for market segmentation, targeting, and positioning.
Quarter Credit Hours: 1 | Prerequisite: GB519
GB530M3: Develop Marketing Plans
Develop strategic marketing plans.
Quarter Credit Hours: 1 | Prerequisite: GB519
GB530M4: Cultural Literacy Application
Apply cultural literacy in personal and professional environments.
Quarter Credit Hours: 1 | Prerequisite: GB519
GB531: Advertising
This course provides an analysis and evaluation of advertising in the twenty-first century. You will examine and assess the linkages between traditional and non-traditional advertising, integrated marketing communications, and branding strategy. You will investigate media methods and strategy, and synthesize effective creation and implementation strategies.
Quarter Credit Hours: 4 | Prerequisite: GB530
GB532: Marketing Research
This course provides an analysis and evaluation of theories and practices of marketing research as an aid to marketing decision-making. You will apply marketing research methods and techniques to actual marketing problems through the design, implementation, and evaluation of a marketing research project.
Quarter Credit Hours: 4 | Prerequisite: GB530
GB533: Salesforce Management
This course provides an analysis and evaluation of theories and practices involved in the building and managing of effective sales forces. You will examine such aspects of sales management as forecasting, human resources, field automation, and data analysis. Topics include training, motivation, compensation, team building, performance evaluation, and interaction with promotions and marketing.
Quarter Credit Hours: 4 | Prerequisite: GB530
GB534: Consumer Behavior
This course provides you with an understanding of the role of consumer behavior processes and concepts as related to designing marketing strategy. You will learn the nomenclature commonly used by marketers to describe the application of consumer behavior knowledge. You will learn why understanding situational influences is integral to marketing strategy formulation. You will examine the consumer decision process, a process foundational to the study of consumer behavior. You will consider external influences, including the significance of word-of mouth marketing and the role of opinion leaders as related to consumer purchase decisions. Additionally, you will study how internal influences, such as perception, learning, memory, motives, personality, emotions, and attitudes, combine with external influences to define a consumer's self-concept and lifestyle. By understanding an individual's desired lifestyle, a marketer can design marketing strategy that aligns with expected consumption behaviors.
Quarter Credit Hours: 4 | Prerequisite: GB530
GB540: 🌐 Economics for Global Decision Makers
This course covers microeconomic and macroeconomic principles with an emphasis on decision making and strategic applications. Microeconomic topics include scarcity and resource allocation, supply and demand, market imperfection and government failures, elasticity and efficiency, utility maximization, profit maximization, market and cost structures, economic systems, labor markets, and entrepreneurship. Macroeconomic topics include national income accounting and macroeconomic indicators, business cycles, exchange rates, money and banking, economic growth, national debt, fiscal policy, monetary policy, and international trade.
Quarter Credit Hours: 4 | Prerequisite: None
GB540M1: Ethical Issues in Economics
Evaluate ethical issues in economics.
Quarter Credit Hours: 1 | Prerequisite: None
GB540M2: Examine Microeconomic Tools
Examine microeconomic tools for purposes of problem solving, analysis, and decision-making.
Quarter Credit Hours: 1 | Prerequisite: None
GB540M3: Economic Decision-Making and Economic Growth
Analyze the relationship between knowledge-based economic decision-making and economic growth.
Quarter Credit Hours: 1 | Prerequisite: None
GB540M4: Regional, National, and Global Economic Behavior
Integrate concepts of regional, national, and global economic behavior with macroeconomic theory.
Quarter Credit Hours: 1 | Prerequisite: None
GB541: Employment Law
We depend upon the law as well as ethics and common sense to help us make good decisions about issues surrounding employment that are routinely decided in workplaces every day. These issues can have devastating financial and productivity consequences if mishandled by the employer. Yet it seems as if few employers or their managers are equipped to handle them well. Employment law helps to regulate the workplace environment by protecting employees from discrimination and harassment, and providing a safer, fairer workplace where the rules provide for certain rights and responsibilities for both employees and employers alike. Those who choose to work in the business arena must understand basic legal concepts, plus have working knowledge of regulatory and compliance issues to effectively manage a business. In this course, you will analyze and evaluate legal concepts and learn to identify potentially troublesome employment-related legal and ethical issues to avoid liability as well as to develop an understanding of how to manage employees to maximize productivity.
Quarter Credit Hours: 4 | Prerequisite: Completion of all core courses or taken with last core course; or enrollment in Graduate Certificate in Human Resources
GB542: Training and Development
You will develop expertise in core training and development competencies. The course will focus on needs assessment, instructional design, training delivery, learning technologies, evaluating learning impact, coaching, and performance improvement. You will identify an organization that will be used as an organizational context for a course-long project. An onboarding employee-orientation program will be developed for this organization with weekly deliverables that apply the concepts addressed in that unit. You will learn and implement needs assessment, instructional design, training delivery, program implementation, and evaluation of learning impact. Special emphasis will be given to career development with the development of a personal career plan implementing course career development concepts.
Quarter Credit Hours: 4 | Prerequisite: Completion of all core courses or taken with last core course; or enrollment in Graduate Certificate in Human Resources
GB545: Strategic Reward Systems
This course examines how an organization can leverage their reward systems to sustain, motivate, and retain its desired workforce to help achieve business objectives. The course focuses on the complex variety of pay structures within an organization and the relationship of those pay structures to organizational performance. Students will be exposed to major reward issues in the context of current theory, research, and real-business practices.
Quarter Credit Hours: 4 | Prerequisite: Completion of all core courses or taken with last core course; or enrollment in Graduate Certificate in Human Resources
GB546: Recruitment and Selection
This course provides a solid foundation in the fundamentals of attracting, hiring, and assessing talent. It takes a closer look at the "war for talent" in the competitive marketplace today, and provides the impetus for more proactive and timely recruitment practices, effective and legally conscious selection methods, and valid assessment techniques. This course highlights the importance of refining talent-acquisition strategies as organizations and HR practitioners seek to improve the pipeline of new hire and job promotion candidates. By the end of the course, you will be familiar with multiple recruitment, selection, and assessment models and will synthesize these approaches from a talent management perspective.
Quarter Credit Hours: 4 | Prerequisite: Completion of all core courses or taken with last core course; or enrollment in Graduate Certificate in Human Resources
GB550: 🌐 Financial Management
This course provides an analysis and evaluation of the roles and functions of corporate financial managers as they relate to the effective managing of a business. Students will apply and evaluate methods and tools for planning, forecasting, managing, and improving an organization's financial performance. Topics include asset valuation, risk and return, capital budgeting, international financial markets, risk analysis, and effective use of capital.
Quarter Credit Hours: 4 | Prerequisite: GB540
GB550M1: Financial Management Practices
Evaluate the impact of financial management practices on organizational decision-making.
Quarter Credit Hours: 1 | Prerequisite: GB540
GB550M2: Value of a Firm
Calculate the value of a firm through the use of discounted cash flow analysis.
Quarter Credit Hours: 1 | Prerequisite: GB540
GB550M3: Capital Budgeting
Assess the value of proposed investment projects.
Quarter Credit Hours: 1 | Prerequisite: GB540
GB550M4: Capital Decisions
Assess the impact of a firm's financing decisions on its capital structure and shareholder distribution policy.
Quarter Credit Hours: 1 | Prerequisite: GB540
GB560: 🌐 Designing, Improving, and Implementing Processes
This course will provide you with the skills and theories required to develop, improve, and manage business processes. The focus is on the impact of those activities in the organization that cut across functional and organizational boundaries, with a concentration on performance and impact. You will apply process management, project management, and change management tools and techniques to create processes and implement continuous process improvement.
GB560M1: Business Process Optimization
Analyze the impact of business processes on organizational performance.
GB560M2: Project Management Concepts
Apply project management methods to achieve a process change.
GB560M3: Changes Affecting Organizational Performance
Assess the conditions that would support the change of foundational business practices.
GB560M4: Change Management Planning and Evaluation
Evaluate change management plans.
GB570: 🌐 Managing the Value Chain
This course provides you with an understanding of the dynamics of managing a globally integrated value chain. You will learn the components that comprise a value chain and why the value chain's design focuses on competitive advantage. You will examine the role of corporate social responsibility in value chain management. Additionally, you will evaluate enablers that drive successful value chain management.
Quarter Credit Hours: 4 | Prerequisite: GB518, GB520, GB530, GB550, and GB560; or enrollment in the MSN/MBA Dual Degree Option
GB570M1: Competitive Advantage and the Value Chain
Analyze how elements of the value chain interact to create competitive advantage.
Quarter Credit Hours: 1 | Prerequisite: GB518, GB520, GB530, GB550, and GB560; or enrollment in the MSN/MBA Dual Degree Option
GB570M2: Corporate Social Responsibility and the Value Chain
Examine the role of corporate social responsibility in value chain management.
Quarter Credit Hours: 1 | Prerequisite: GB518, GB520, GB530, GB550, and GB560; or enrollment in the MSN/MBA Dual Degree Option
GB570M3: Globalization and the Value Chain
Investigate the impact of globalization on the value chain.
Quarter Credit Hours: 1 | Prerequisite: GB518, GB520, GB530, GB550, and GB560; or enrollment in the MSN/MBA Dual Degree Option
GB570M4: Value Chain Enablers
Evaluate enablers of effective value chain management.
Quarter Credit Hours: 1 | Prerequisite: GB518, GB520, GB530, GB550, and GB560; or enrollment in the MSN/MBA Dual Degree Option
GB580: 🌐 Strategic Management
In this course, you will explore factors that contribute to long-term business success. You will create a strategic plan for a business by applying strategic management methods, including environmental scanning, competitive analysis, and organization assessment. You will examine the leadership skills required to formulate, implement, and evaluate business strategy. Strategic decisions will integrate ethical, social, and global considerations.
Quarter Credit Hours: 4 | Prerequisite: GB570
GB580M1: Strategic Management Principles
Evaluate the organizational design of a business using strategic management principles.
Quarter Credit Hours: 1 | Prerequisite: GB570
GB580M2: Strategic Planning
Formulate a strategic plan to improve competitive advantage within target markets.
Quarter Credit Hours: 1 | Prerequisite: GB570
GB580M3: Implementing Strategy
Develop an implementation action plan using strategy tools.
Quarter Credit Hours: 1 | Prerequisite: GB570
GB580M4: Strategic Leadership
Develop a strategic leadership approach to motivate a team.
Quarter Credit Hours: 1 | Prerequisite: GB570
GB590: 🌐 Ethics in Business and Society
The purpose of this course is to build ethical leadership skills by providing an analysis of orientations and models for ethical decision making with an emphasis on application to current issues in today's global business and society. You will have the opportunity to reflect on your own values and ethos and analyze models of ethical leadership and moral principles to which you can commit and apply within your profession.
GB590M1: Consequentialist Ethical Theories
Synthesize consequentialism theories within business conflicts of interest.
GB590M2: Deontological Ethical Theories
Evaluate deontology theories within discrimination and workplace issues.
GB590M3: Justice and Social Contract Ethical Theories
Appraise vendor/customer relationships using justice and social contract theories.
GB590M4: Decision Models and Corporate Social Responsibility
Critique ethical decision-making within the context of corporate social responsibility.
GB600: 🌐 Leadership Strategies for a Changing World
This course introduces you to the nature and purpose of leadership in organizations. You will evaluate various leadership approaches and methodologies in terms of organizational effectiveness and efficiency in dynamic corporate environments. In addition, you will investigate ethics and social responsibility, diversity, and team management. You will apply emotional intelligence in self-awareness, personal development, and communication.
Quarter Credit Hours: 4 | Prerequisite: None
GB600M1: Leadership for Maximum Organizational Performance
Explain the leadership necessary to accomplish business goals and maximize organizational performance.
Quarter Credit Hours: 1 | Prerequisite: None
GB600M2: Leadership for Global Interconnectedness
Practice global interconnectedness as it applies to your field of study.
Quarter Credit Hours: 1 | Prerequisite: None
GB600M3: Leading Teams to Achieve Business Outcomes
Propose a team approach to achieve long-term business outcomes.
Quarter Credit Hours: 1 | Prerequisite: None
GB600M4: Leadership for Organizational Effectiveness
Analyze the influence of leadership on organizational effectiveness.
Quarter Credit Hours: 1 | Prerequisite: None
GB601: MBA Capstone
This course provides the culmination for the Master of Business Administration (MBA) program enabling you to demonstrate leadership competencies and apply your knowledge of business systems. Through individual research, team assignments, and completion of a business simulation, you will apply your problem-solving and analytical skills in dynamic environments to develop a business plan for an international venture. You will evaluate global business problems, integrating ethical considerations for a response that considers multiple stakeholders. You will continue to plan for your post-MBA professional development by working with the Center for Career Advancement and seeking support from your classmates.
Quarter Credit Hours: 4 | Prerequisite: All core MBA program courses; must be taken in final term
GB602: MBA Capstone - Global Option
This course is a globally-focused culmination of the Master of Business Administration (MBA) program, enabling you to demonstrate leadership competencies and apply your knowledge of business systems in international contexts. You will call on the knowledge and skills you have acquired throughout your MBA journey to gain a greater understanding of global business practices and how you can apply this knowledge in your professional development. As part of this course, you will participate in either a virtual or in-person field experience, visiting one to two international locations to interact with the local business and social culture. Upon satisfactory completion of all coursework requirements, you will also be eligible to receive the Global Competence Certificate (GCC), an internationally recognized mark of the ability to employ principles of intercultural awareness in professional and social settings. You may also be eligible to receive the Global Scholar micro-credential, which recognizes learners who have distinguished themselves as global scholars through advanced intercultural skill development and participation in a virtual or travel Education Abroad experience. NOTE: This course is for students not enrolled in a global business concentration or micro-credential. There is an additional course fee for participation in the Education Abroad field experience. Please contact PG Education Abroad (educationabroad@purdueglobal.edu) for detailed pricing.
Quarter Credit Hours: 4 | Prerequisite: Must be taken after all core MBA courses; permission from School of Business and Information Technology