Description and Outcomes

The Bachelor of Science in Marketing is designed to equip you with the knowledge and skills to thrive in today’s fast-paced and competitive business environment. You will develop critical thinking, analytical, and creative problem-solving skills, which are essential for understanding consumer behavior and developing effective marketing strategies. As technology continues to reshape how businesses engage with customers, the program will train you on key tools, such as digital marketing platforms, data analytics, and customer relationship management (CRM) systems. You will learn how to leverage data-driven insights to design campaigns, measure performance, and optimize results. Graduates will be well-positioned to pursue careers in areas such as brand management, market research, digital marketing, and advertising.

General Education Literacies and Professional Competencies

In addition to the discipline-specific outcomes, general education literacies and professional competencies are integrated throughout your academic program. You can review the general education literacies and professional competencies associated with your academic program in the General Education and Professional Competency Requirements section of this Catalog.

Program Availability

For program availability, please refer to the U.S. State and Other Approvals section and Program Availability Information.

Policies

Certification, State Board, and National Board Exams

Certification and licensure boards have state-specific educational requirements for programs that lead to a license or certification that is a precondition for employment. Prospective and current students must review Purdue Global’s State Licensure and Certifications site to view program and state-specific licensure information.

Licensure-track programs may limit enrollment to students in certain states; please see Purdue Global’s Program Availability Information to determine enrollment eligibility.

You are responsible for understanding the requirements of optional certification exams. Such requirements may change during the course of your program. You are not automatically certified in any way upon program completion. Although certain programs are designed to prepare you to take various optional certification exams, Purdue Global cannot guarantee you will be eligible to take these exams or become certified. Your eligibility may depend on your work experience, completion of education and/or degree requirements, not having a criminal record, and meeting other certification requirements.

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Program Requirements

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For options to fulfill this requirement, see the corresponding literacy in General Education and Professional Competency Requirements.